Wholesale Price Calculator

Calculate a profitable wholesale price and suggested retail price from product cost, margin target, and retailer markup.

Inputs

Direct product cost before overhead or wholesale profit.

Desired gross margin on the wholesale price.

Overhead, labor, packaging, or storage assigned per unit.

Markup a retailer may add to estimate final retail price.

How it works

  1. 1. Add true unit cost

    Combine direct product cost with any per-unit overhead.

  2. 2. Set wholesale margin

    Choose the margin you need on wholesale orders.

  3. 3. Check retail fit

    Estimate whether the wholesale price leaves room for retail markup.

Frequently asked questions

How is wholesale price calculated?

The calculator divides total unit cost by the percentage left after the target wholesale margin is reserved.

What margin should I use for wholesale pricing?

The right margin depends on your product, order volume, and fulfillment cost. Use a margin that leaves profit after all production and operating costs are included.

Why include retailer markup?

Retailer markup estimates the final retail price so you can check whether your wholesale price leaves enough room for the retailer to sell profitably.